Peter Gulliver
Just one day after Sydney Sweeney launched her lingerie brand, Syrn, it sold out. “I’m still in shock that we sold out in HOURS!!!” she shared with her 25.9 million followers on Instagram, mentioning that a restock was in progress and would be available soon. “i love you alllll,” she added.
Is anyone surprised by this remarkable success, driven by the undeniable allure of one of the most attractive and popular women in the world? No one should be, especially after witnessing the decline and subsequent rebranding efforts of the iconic Victoria’s Secret brand.
Read the full article in the next issue of Rounder Magazine
Lead image:: Sydney Sweeney at “The Housemaid” New York screening at 787 Seventh Ave on December 02, 2025 in New York City. (photo: Erik Pendzich)
*Peter Gulliver has been covering travel and leisure, as well as the fashion industry, for Rounder Magazine since 2008. He describes himself as a “loyal friend” who loves skydiving and mountain climbing.
